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  1.  41
    Exploring Italian Consumers’ Willingness to Pay for Sustainable Fashion: The Roles of Eco-Consciousness and Vintage Preference.Minh-Hoang Nguyen, Minh-Phuong Thi Duong, Thien-Vu Tran, Hong-Hue Thi Nguyen, Thi Mai Anh Tran & Quan-Hoang Vuong - manuscript
    Studying the psychology behind the purchase of eco-friendly products and second-hand items can offer valuable insights to promote sustainable consumer behavior. This paper examines factors influencing Italian consumers’ willingness to pay regarding bio-based clothing and second-hand items. Drawing from data collected from 402 Italian participants, we examine how motivations and socio-demographic factors are associated with willingness to pay in the context of sustainable fashion. Our findings reveal that motivations related to environmental concerns are positively associated with consumers’ willingness to pay (...)
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  2.  56
    Reflection on the scientific communication to the government and public.Thi Mai Anh Tran - 2024 - Sm3D Portal (2/6/2024).
    There were 30 of us in a conference room preparing to give a brief talk about our research.
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  3.  26
    How should scientists navigate themselves in the chaotic AI era?Thi Mai Anh Tran - 2024 - Sm3D Portal.
    The popularity of AI can be seen as a tide of technology that rose rapidly and transformed the entire academic landscape.
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